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🎧 Thanks for your interest in placing an ad on Dear Nina! Below are details about the show, ad types & our current schedule.
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About the Show
- Dear Nina: Conversations About Friendship is THE podcast for nuanced discussions on the ups and downs of friendship. We talk about making, keeping, and losing friends.
- As seen in The Wall Street Journal, NPR, Time Magazine, The Guardian, Washington Post, and other media, listeners appreciate Nina's practical take on a variety of friendship issues. Are you the friend who always reaches out first? How do you take a casual friendship to the next level? Are too many of your friendships online instead of in person? These questions come up no matter your age and background.
- Our host, Nina Badzin, is often joined by thought leaders, authors, and other fantastic guests for carefully chosen topics. Each episode leaves listeners with actionable ideas for being a better friend and having better friends.
Our Stats
- Dear Nina is a top 1% globally ranked podcast.
- We’ve published over 150 episodes.
- We average 11k—15K downloads a month.
- We have about 1600 followers on Spotify; 2900 followers on Apple Podcasts; 3.8k subscribers on YouTube; 25k followers across social media platforms; and over 2000 newsletter subscribers on Substack with a 52% open rate (well above industry average).
Our Listeners
- Dear Nina listeners are looking to improve their relationships, mainly their friendships, and to that end, they’re interested in self-improvement. They’re open to creative ideas for outings with friends, for communicating more effectively, discovering new parts of themselves, and changing habits that might be getting in the way of their friendships.
- Dear Nina listeners are generous in the Dear Nina Facebook group, offering each other advice on friendship dilemmas and participating in regular threads about book, TV, recipe and product suggestions.
- Listeners of Dear Nina are of all ages and stages of life: single, married, divorced. They have kids (I personally have four ages 20-13) and they have no kids.
- According to Spotify, our listeners are 86% female, 10% of our listeners are between ages 23-27, 23% are 28-34, 39% are 35-44, 23% are 45 or older, and 2% are 60+. They’re primarily located in the US, UK and Canada.
https://open.spotify.com/embed/show/10dW5qgcHmeoxUMRnNHblV?utm_source=generator&theme=0
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👋 Meet the Host— Nina Badzin is a writer who has been focusing on the topic of friendship since her first friendship advice column in 2014. She started Dear Nina: Conversations About Friendship in 2021. She co-leads writing groups in Minneapolis and virtually leads discussions in her Dear Nina Facebook group on friendship dilemmas, books, and more. To learn more visit ninabadzin.com
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Ad Specs
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📢 WE CURRENTLY OFFER 3 TYPES OF ADS
- Podcast ads: These are 60-second ads recorded by Nina that change consistently and are inserted either BEFORE or IN THE MIDDLE of all the episodes in the catalogue for a specific time period (typically 2-4 weeks). The purchase of ads is for a set number of weeks, not a set number of episodes. All weeks purchased will always include every episode in the catalogue.
- Newsletter ads: These are displayed with your logo and ad copy in one newsletter. There will only be one ad per newsletter. (One week in the newsletter is a bonus for podcast sponsors who choose the four week podcast ad option. It’s an à la carte option for everyone else.) See an example in this newsletter.
- Social media ads: contact Nina at [email protected] to discuss options, fit, and price.
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PODCAST ADS
- Ad length: ~ 60 seconds
- Ad placement: inserted at the beginning OR in the middle of all episodes
- Ad type: host-read. Simply send your ad copy. Nina will record it and take care of everything else.
- Script options: Sponsors will provide ad copy for Nina to read. You may also offer in-kind services or product if you’d like Nina to personally experience & vouch for what you’re promoting, but this will not take the place of purchasing ad space at the current rates.
- Ad will be placed for a set period of time on prearranged dates and they will be placed in the entire Dear Nina catalogue, which is an ever-growing number of episodes. Minimum placement is two weeks.
- All ads include a dedicated space in the show notes for every episode in the Dear Nina catalogue during the set ad weeks.
- The 4-week option includes a dedicated space for your logo and information about your book/business/service in ONE WEEK of our email newsletter, which goes out weekly to over 2000 subscribers. (This can be purchased separately for anyone interested in a newsletter ad.)
NEWSLETTER ADS
Your logo and ad copy will be included at the bottom of a newsletter, which goes out weekly to 2000 subscribers. (A newsletter ad is included in the purchase of a 4-week podcast sponsorship.) See an example in this newsletter.
SOCIAL MEDIA ADS
contact Nina at [email protected] to discuss options, fit, and price.
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📢 “EASY FOR YOU” ADS!
- Ad read & creation — ****Nina will read & record your ad script. No need for you to record or edit anything. (Note: ad copy is the responsibility of the sponsor, but Nina will make slight edits to fit her voice and her audience.)
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💲 Rates
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PODCAST ADS:
- 2 weeks = $400
- 3 weeks = $525
- 4 weeks = $700
NEWSLETTER ADS
$100 per newsletter post. (One newsletter post is included in a 4-week podcast sponsorship.)
SOCIAL MEDIA ADS
contact Nina at [email protected] to discuss options
How To Book
We’re currently booking ads for September and October 2025.
FAQs