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🎧 Thanks for your interest in placing an ad on Dear Nina! Below are details about the show, ad types & our current schedule.
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About the Show
- Dear Nina: Conversations About Friendship is THE podcast for nuanced discussions on the ups and downs of friendship. We talk about making, keeping, and losing friends.
- As seen in The Wall Street Journal, NPR, Time Magazine, The Guardian, Washington Post, and other media, listeners appreciate Nina's practical take on a variety of friendship issues. Are you the friend who always reaches out first? How do you take a casual friendship to the next level? Are too many of your friendships online instead of in person? Why are you always on the fringe of the group? These questions come up no matter your age and background.
- Our host, Nina Badzin, is often joined by thought leaders, authors, and other fantastic guests for carefully chosen topics. Each episode leaves listeners with actionable ideas for being a better friend and having better friends.
Our Stats
- Dear Nina is a top 1% globally ranked podcast.
- We’ve published over 160 episodes.
- We average 11k—15K downloads a month.
- We have over 1700 followers on Spotify; over 2900 followers on Apple Podcasts; 3.8k subscribers on YouTube; 25k followers across social media platforms; and over 2100 newsletter subscribers on Substack with a 52% open rate (well above industry average).
Our Listeners
- Dear Nina listeners are looking to improve their relationships, mainly their friendships, and to that end, they’re interested in self-improvement. They’re open to creative ideas for outings with friends, for communicating more effectively, discovering new parts of themselves, and changing habits that might be getting in the way of their friendships.
- Dear Nina listeners are generous in the Dear Nina Facebook group, offering each other advice on friendship dilemmas and participating in regular threads about book, TV, recipe and product suggestions.
- Listeners of Dear Nina are of all ages and stages of life: single, married, divorced. They have kids (I personally have four ages 20-13) and they have no kids.
- According to Spotify, our listeners are 86% female, 10% of our listeners are between ages 23-27, 23% are 28-34, 39% are 35-44, 23% are 45 or older, and 2% are 60+. They’re primarily located in the US, UK and Canada.
https://open.spotify.com/embed/show/10dW5qgcHmeoxUMRnNHblV?utm_source=generator&theme=0
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👋 Meet the Host— Nina Badzin is a writer who has been focusing on the topic of friendship since her first friendship advice column in 2014. She started Dear Nina: Conversations About Friendship in 2021. She co-leads writing groups in Minneapolis and virtually leads discussions in her Dear Nina Facebook group on friendship dilemmas, books, and more. To learn more visit ninabadzin.com
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Ad Specs
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📢 WE CURRENTLY OFFER 3 TYPES OF ADS
- Podcast ads: These are 60-second ads recorded by Nina that change consistently and are inserted either BEFORE or IN THE MIDDLE of all the episodes in the catalogue for a specific time period (typically 2-4 weeks). The purchase of ads is for a set number of weeks, not a set number of episodes. All weeks purchased will always include every episode in the catalogue.
- Newsletter ads: These are displayed with your logo and ad copy in one newsletter. There will only be one ad per newsletter. (One week in the newsletter is a bonus for podcast sponsors who choose the four week podcast ad option. It’s an à la carte option for everyone else.) See an example in this newsletter.
- Social media ads: contact Nina at [email protected] to discuss options, fit, and price.
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PODCAST ADS
- Ad length: ~ 60 seconds
- Ad placement: inserted at the beginning OR in the middle of all episodes
- Ad type: host-read. Simply send your ad copy. Nina will record it and take care of everything else.
- Script options: Sponsors will provide ad copy for Nina to read. You may also offer in-kind services or product if you’d like Nina to personally experience & vouch for what you’re promoting, but this will not take the place of purchasing ad space at the current rates.
- Ad will be placed for a set period of time on prearranged dates and they will be placed in the entire Dear Nina catalogue, which is an ever-growing number of episodes. Minimum placement is two weeks.
- All ads include a dedicated space in the show notes for every episode in the Dear Nina catalogue during the set ad weeks.
- The 4-week option includes a dedicated space for your logo and information about your book/business/service in ONE WEEK of our email newsletter, which goes out weekly to over 2100 subscribers. (This can be purchased separately for anyone interested in a newsletter ad.)
NEWSLETTER ADS
Your logo and ad copy will be included at the bottom of a newsletter, which goes out weekly to 2000 subscribers. (A newsletter ad is included in the purchase of a 4-week podcast sponsorship.) See an example in this newsletter.
SOCIAL MEDIA ADS
contact Nina at [email protected] to discuss options, fit, and pricing.
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📢 “EASY FOR YOU” ADS!
- Ad read & creation — ****Nina will read & record your ad script. No need for you to record or edit anything. (Note: ad copy is the responsibility of the sponsor, but Nina will make slight edits to fit her voice and her audience.)
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💲 Rates
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PODCAST ADS:
- 2 weeks = $400
- 3 weeks = $550
- 4 weeks = $700
- *** Authors should get in touch at [email protected] for special pricing.
NEWSLETTER ADS
$100 per newsletter post. (One newsletter post is included in a 4-week podcast sponsorship.)
SOCIAL MEDIA ADS
contact Nina at [email protected] to discuss options
How To Book
We’re currently booking ads for September and October 2025.
FAQs