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🎧 Thanks for your interest in placing an ad on Dear Nina! Below are details about the show, ad types & our current schedule.
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About the Show
- Dear Nina: Conversations About Friendship is THE podcast for nuanced discussions on the ups and downs of friendship.
- As seen in The Wall Street Journal, Washington Post, Time Magazine, The Guardian, and other media, listeners appreciate Nina's practical take on a variety of friendship issues. Are you the friend who always reaches out first? How do you take a casual friendship to the next level? Are too many of your friendships online instead of in person? These questions come up no matter your age and background.
- Our host, Nina Badzin, is often joined by thought leaders, authors, and other fantastic guests for carefully chosen topics. Each episode leaves listeners with actionable ideas for being a better friend and having better friends.
Our Stats
- Dear Nina is a top 1% globally ranked podcast.
- We’ve published over around 140 episodes with over 210,000 total downloads.
- The average weekly downloads across the catalog is around 2200. We average 8500—9000 downloads a month.
- We have about 1200 followers on Spotify; 2300 followers on Apple Podcasts; 2350 subscribers on YouTube; 24k followers across social media platforms; and almost 2000 newsletter subscribers on Substack with a 52% open rate (well above industry average).
Our Listeners
- Dear Nina listeners are looking to improve their relationships, mainly their friendships, and to that end, they’re interested in self-improvement. They’re open to creative ideas for outings with friends, for communicating more effectively, discovering new parts of themselves, and changing habits that might be getting in the way of their friendships.
- Dear Nina listeners are generous in the Dear Nina Facebook group, offering each other advice on friendship dilemmas and participating in regular threads about book, TV, recipe and product suggestions.
- Listeners of Dear Nina are of all ages and stages of life: single, married, divorced. They have kids (I personally have four ages 20-13) and they have no kids.
- According to Spotify, our listeners are 86% female, 10% of our listeners are between ages 23-27, 23% are 28-34, 39% are 35-44, 23% are 45 or older, and 2% are 60+. They’re primarily located in the US, UK and Canada.
https://open.spotify.com/embed/show/10dW5qgcHmeoxUMRnNHblV?utm_source=generator&theme=0
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👋 Meet the Host— Nina Badzin is a writer who has been focusing on the topic of friendship since her first friendship advice column in 2014. She started Dear Nina: Conversations About Friendship in 2021. She co-leads writing groups in Minneapolis and virtually leads discussions in her Dear Nina Facebook group on friendship dilemmas, books, and more. To learn more visit ninabadzin.com
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Ad Specs
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📢 WE CURRENTLY OFFER 3 TYPES OF ADS
- Podcast ads: These are 60-second ads that change consistently and are inserted before 140+ episodes for a specific time period (typically 2-4 weeks)
- Newsletter ads: These are displayed with your logo and ad copy in one newsletter. There will only be one ad per newsletter. (A newsletter ad is a bonus for podcast sponsors who choose the four week option. It’s an à la carte option for everyone else.) See an example in this newsletter.
- Social media ads: contact Nina at [email protected] to discuss options and fit
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PODCAST ADS
- Ad length: ~ 60 seconds
- Ad placement: inserted at the beginning of 140+ episodes (and growing every week!)
- Ad type: host-read
- Script options: Sponsors will provide ad copy for Nina to read. You may also offer in-kind services or product if you’d like Nina to personally experience & vouch for what you’re promoting, but this will not take the place of purchasing ad space.
- Ad will be placed for a set period of time on prearranged dates in the entire catalog. Minimum placement is two weeks.
- The 4-week option includes a mention in our email newsletter, which goes out weekly to 2000 subscribers. (This can be purchased separately for anyone interested in a newsletter ad.)
NEWSLETTER ADS
Your logo and ad copy will be included at the bottom of a newsletter, which goes out weekly to 2000 subscribers. (A newsletter ad is included in the purchase of a 4-week podcast sponsorship.) See an example in this newsletter.
SOCIAL MEDIA ADS
contact Nina at [email protected] to discuss options and fit
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📢 YOUR SPONSORSHIP INCLUDES:
- Ad read & creation — ****Nina will read & record your ad script for the episode(s). No need for you to record or edit anything. (Note: ad copy is the responsibility of the sponsor, but Nina will make slight edits to fit her voice.)
- LinkTree top spot & trackable link — During the sponsorship period, we will place your promo text prominently at the top of Nina’s LinkTree, which is included in all of her social media accounts and in the show notes for all episodes.
- Stats — ****We’ll send you stats on how many times your ad was downloaded & streamed, as well as how many times your link was clicked. You will receive stats after the ad period has ended.
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💲 Rates
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PODCAST ADS:
- 2 weeks = $300
- 3 weeks = $425
- 4 weeks = $500
NEWSLETTER ADS
$75 per newsletter post. (Included in a 4-week podcast sponsorship.)
SOCIAL MEDIA ADS
contact Nina at [email protected] to discuss options and fit
How To Book
We’re currently booking ads for April and May 2025.
FAQs